Well, My Title Says Sales, so… So you want your product or service to resonate with potential customers in the B2B world. What is it going to take? The biggest challenge to meeting customer needs comes down to understanding what their challenges are today. To do this, you need to be an expert when it [...]
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NSF…GWD?
Can't really call this "Not Safe For Work" but it can be devastating for the day's productivity. How about, " Not Safe For Getting Work Done", as you could easily kill an hour with any one of Andre Michelle's visually and audibly stunning Flash experiments. His work is the simplest [...] Read more
In this article, Nielsen provides some helpful inside information on how to stretch your marketing budgets, including a simple list of guiding principles and a link to a FREE in-depth report on improving ROI. Just ask Nielsen! http://blog.nielsen.com/nielsenwire/consumer/maximize-the-return-on-your-advertising-spend/
Meet Steven M. Johnson and his “sneakily outrageous” ideas.
Practical, or crazy, or both? At first glance, the work of Steven M. Johnson looks like yet another idiosyncratic cartoonist penning strange gags. Then you find yourself inevitably scrolling back to his drawings for a second glance. That's when you say to yourself, "wait a minute, that might work..." http://opinionator.blogs.nytimes.com/2009/05/04/searching-for-value-in-ludicrous-ideas/
Sell Yourself: Internal marketing efforts can help synch your business departments and culture.
CIO's take note. Battle the silo effect within your business departments and spend a little time "talking to yourself". Read this interesting article on how internal marketing communications can put a clear view on what the ethereal IT department does all day. http://www.computerworld.com/s/article/9176662/Branding_IT_Logos_slogans_sell_the_IT_message
We specialize in capturing the essence of what makes our clients unique in the marketplace. Then we deliver that message in dramatic and creative ways, at the right time, and to the right audience. By applying award-winning creative, unparalleled client service and fresh ideas that reap the highest return on our client’s investment, we create more than just good impressions, WE CREATE VALUE.
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