Spend Smarter, Not More: How to get more value out of your marketing dollars

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May2010 25

In this article, Nielsen provides some helpful inside information on how to stretch your marketing budgets, including a simple list of guiding principles and a link to a FREE in-depth report on improving ROI. Just ask Nielsen!

http://blog.nielsen.com/nielsenwire/consumer/maximize-the-return-on-your-advertising-spend/

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