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The renowned poet, Robert Creeley, said "form is never more than an extension of content". That phrase resonated powerfully throughout our studio. We all agreed that the notion of form before content applies to any creative discipline - especially the world of digital media. What we noticed about the web (and even traditional media) is the perennial lack of meaning behind the light show. Content is sometimes eclipsed by form, the message choked by the medium. We believe that media should only elucidate the message, like a stage manager lights an actor. Her job is to present the actors on the stage as clearly as possible - too much light and the actor forgets his lines. We at ecollective are only concerned with producing good ideas that get good results. We do all of our work, from print to interactive, from concept to production in all forms of media, using the small mantra "message beyond medium", or, concept first, and our award winning design second.
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OUR SERVICES INCLUDE: Market research
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Complete direct mail campaigns |
